In this article analysis of modern marketing-management principles and elements, study of the formation of marketing management, description of the enterprise's production activities, analysis of the assortment, price, movement system, quality and competitiveness of goods produced in the enterprise.
23.03.2023 Volume 2 Issue 3 View more Download
In accordance with the requirements of the International Organization for Standardization and other organizations, standards are used in order for manufacturers to enter consumer markets or foreign markets and increase their competitiveness. For international standards and national standards of foreign countries, as well as for models of international rules and norms, the installation, parameters, dimensions and quality of the normative unit also includes production technology, testing and control methods, product placement, design and storage. Product certification is carried out to assess the conformity of product characteristics, to verify the product's compliance with the technical and legal requirements of the relevant market.
23.03.2023 Volume 2 Issue 3 View more Download
A copolymer of styrene and α-methylstyrene was obtained by the method of emulsion copolymerization in the presence of an ammonium persulfate initiator and various emulsifiers at a mass ratio of the initial monomers of 70 : 30. The emulsifiers were used as ionic (sodium oleate, potassium oleate, potassium stearate, a mixture of oleate and potassium stearate), and non-ionic emulsifiers (OS-25 and OS-50). The yields of the copolymer in the case of using ionic emulsifiers were 74–85%, and the maximum yield was observed only when using a mixture of potassium oleate and stearate (1 : 1). When using nonionic emulsifiers OS-25 and OS-50, the yields of the copolymer were 75–90%, the highest yield was obtained when using emulsifier OS-50. The molar ratio of styrene and α-methylstyrene units, determined by 1H NMR spectroscopy, was 8 : 3. It was found by IR spectroscopy that the copolymer of styrene and α-methylstyrene obtained using potassium stearate has minimal residual amounts of emulsifier due to its low adsorption by the resulting copolymer . In the case of using sodium or potassium oleates and their mixtures, very weak characteristic frequency bands appear, which are characteristic of the carboxyl group of emulsifier molecules, which indicates their inclusion in the synthesized polymer chains as comonomers. In the case of using nonionic emulsifiers OS-25 and OS-50, the copolymer cannot be washed away from them, despite the fact that the emulsifier molecules are not covalently bonded to the copolymer. The good adsorption of emulsifier molecules on the hydrophobic surface of the copolymer is associated with the presence of hydrophobic alkyl and ethylene fragments in the structures of the molecules of these emulsifiers and the inability to ionize the terminal OH groups under normal conditions.
23.03.2023 Volume 2 Issue 3 View more Download
In view of the effect of the COVID-19 pandemic on migration processes, especially in developing nations, it is crucial for government officials to balance intrastate migration surges to avoid social discontent and stabilize an already crippled economy. This article tested the hypothesis about the impact of internal migration on the income of the population in different sectors of the economy. The connection between globalization processes and internal migration of developing countries was confirmed on the example of Kazakhstan using the methods and tools of economic, statistical, and financial analysis. It was revealed that transnational corporations owning assets in the developing nations’ basic and raw-material sectors of the economy could create the co-called “migration centers” within the country, which attract the residents of less developed regions and cities to get higher incomes. These “centers” are often represented by capitals, financial hubs, the entire industrial regions, or individual cities. The conducted study revealed that people living or working in such migration centers have higher incomes and, in general, the level of such regions’ well-being is better. The examination outcomes allowed substantiating that a developing country (for example, Kazakhstan) should improve the information and analytical mechanism for global and national data exchange, collection, and analysis to be able to manage migration flows. In summary, the paper introduces a model of such a mechanism and recommends creating a separate national analytical agency dealing with migration issues.
20.03.2023 Volume 2 Issue 3 View more Download
This article examines the formation of tourism infrastructure, the use of innovative digital technologies, the acceleration of the use of innovative technologies in modern and brand hotels and affordable accommodation facilities such as hostels and family guest houses, as well as the implementation of mechanisms for providing apartments according to the AirB&B system.
20.03.2023 Volume 2 Issue 3 View more Download
The article presents. Surface treatment device, The use of thin-layer coatings, Preparation of stable bitumen emulsions, The effect of the surface of the mineral material. According to the results of the analysis, the study of the adsorption capacity of limestone mineral powders in road construction was studied.
20.03.2023 Volume 2 Issue 3 View more Download
In this article, the goal of construction for consumers, the justification of the socio-economic importance of the formation of the market of construction services, and the marketing concept chosen by construction marketing employees in their activities are considered
20.03.2023 Volume 2 Issue 3 View more Download
This article discusses the legal basis of fire safety. In addition, the provision of fire safety, the economic aspects of the performed tasks, the wages of employees participating in fire prevention or elimination, the depreciation allocation of the main funds and the cost of materials are presented.
19.03.2023 Volume 2 Issue 3 View more Download
Due to the wide-ranging nature of corporate governance, there are different interpretations and views on revealing its essence. For this reason, there is no universally accepted definition of corporate governance. In this article, in order to reveal the nature and content of corporate management in commercial banks, the opinions of various economists are studied, and the author presents scientific suggestions and recommendations for determining the nature of corporate management.
19.03.2023 Volume 2 Issue 3 View more Download
SCIENCE & INNOVATION