THE ROLE OF MARKETING ACTIVITY CONCEPTS IN THE FIELD OF CONSTRUCTION MARKET SERVICES

Musayeva Shoira Azimovna

doi:10.5281/zenodo.7750555

THE ROLE OF MARKETING ACTIVITY CONCEPTS IN THE FIELD OF CONSTRUCTION MARKET SERVICES

20.03.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 3

Musayeva Shoira Azimovna

Abstract. In this article, the goal of construction for consumers, the justification of the socio-economic importance of the formation of the market of construction services, and the marketing concept chosen by construction marketing employees in their activities are considered

Keywords: construction market, service, marketing concept, strategy, labor productivity

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