DIGITAL MARKETING AND E-BUSINESS MANAGEMENT: PRIVATE HEALTHCARE SECTOR IN UZBEKISTAN
10.01.2024
International Scientific Journal "Science and Innovation". Series A. Volume 3 Issue 1
Abstract. This research examines the transformative influence of digital marketing and e-business management on Uzbekistan's private healthcare industry. As the country's demand for quality healthcare services rises, the incorporation of digital solutions emerges as a vital success component. The paper attempts to explore the Digital Marketing and E-business Management and focuses on the strategic deployment of digital technologies customized to the demands of Uzbekistan's private healthcare environment, from the use of social media marketing to the adoption of e-business solutions. As the country strives to build a strong online presence, improve operational efficiency, and increase patient involvement, the research attempts to provide light on the problems and possibilities that come with such a dynamic environment in the private healthcare sector in Uzbekistan.
Keywords: digital marketing, E-business management, Private healthcare sector in Uzbekistan, Internet marketing, Marketing analysis, 7Ps analysis, Business model, Design analysis and Krug’s law, TETO principal, E-audience, Digital marketing strategy, Content marketing strategy.
References:
1. Akhmedov et al (2014). Uzbekistan: Healthcare system review. Available from: https://www.researchgate.net/publication/272512411_Uzbekistan_health_system_review [Accessed October 29, 2023]
2. Ambekar, A. (2018). Lessons learned from the book “Don’t make me think” by Steve Krug. Available from: https://medium.com/@aniket.ambekar/lessons-learned-from-the-book-dont-make-me-think-by-steve-krug-8eddc339d213 [Accessed October 30, 2023]
3. Cameron, T. (2016). What is a good bounce rate. Available from: https://exposureninja.com/blog/bounce-rate/ [Accessed November 2, 2023]
4. Clinics.uz (2020). Medical clinics. Available from: https://clinics.uz/catalog/medical-centers [Accessed October 18, 2023]
5. Cote, R. (2012). The great thing about internet marketing. Available from: https://www.socialmediatoday.com/content/great-thing-about-online-marketing-nowadays [Accessed October 25, 2023]
6. Chaffey, D. (2019). 5S goals of digital marketing. Available from: https://www.davechaffey.com/digital-marketing-glossary/5s-goals-of-digital-marketing/ [Accessed October 25, 2023]
7. Chaffey, D. and Smith, P. (2013). E-marketing excellence. Planning and optimizing your digital marketing. Available from: http://charsoomarketing.com/wp-content/uploads/downloads/2016/02/Dave_Chaffey_PR_Smith_Emarketing_Excellence_Pl.pdf [Accessed October 23, 2023]
8. Guerini, M., Strapparava, C.(2011). Exploring text virality in social networks. In Proc. 5th International AAAI Conference on Weblogs and Social Media (ICWSM).
9. Hall, Sh (2020). 11 Steps to Create a Content Marketing Strategy to Grow Your Business. Available from: https://optinmonster.com/how-to-create-a-successful-content-marketing-strategy-in-8-simple-steps/ [Accessed October 20, 2023]
10. Jurvetson, S. (2000). From the ground floor: What exactly is viral marketing? Red Herring Communications, page 110.
11. Liyin, J. (2009). Dimensions and determinants of website brand equity: From the perspective of website contents. Available from: https://link.springer.com/content/pdf/10.1007/s11782-009-0025-z.pdf [Accessed September 20, 2023]
12. McCoy, J. (2018). What is internet marketing? Your guide to internet marketing. Available from: https://www.searchenginejournal.com/internet-marketing/230047/#close [Accessed October 18, 2023]
13. Simpson, J. (2015). Why visitors read only 20% of your webpage. Available from: https://econsultancy.com/why-visitors-only-read-20-of-your-web-page/ [Accessed October 31, 2023]
14. Singh, R. (2018). What are 7Ps in marketing? Available from: ttps://medium.com/the-startup-growth/what-are-the-7ps-of-marketing-ad2572f7eb16 [Accessed October 30, 2023]
15. Spence, H. (2017). Top 10 digital marketing strategies. Available from: https://yourstory.com/mystory/fbf103369d-top-10-digital-marketing-strategy-principles [Accessed October 23, 2023]
16. Thompson, J. (2019). Target market segment strategy. Available from: https://smallbusiness.chron.com/target-market-segment-strategy-63724.html [Accessed September 21, 2023]
17. Ugur, D. (2014). Over half daily media time spent online. Available from: https://wearesocial.com/blog/2014/08/daily-media-time-spent-online [Accessed October 25, 2023]
![](images/google_scholar.png)
![](images/cyberleninka_logo.png)