SCIENCE & INNOVATION

STUDYING THE NEEDS OF CONSUMERS IN THE RANGE OF CLOTHING FOR OLDER WOMEN

07.11.2022 International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 7

D. Yusupova , N. Butayeva

Abstract. This article defines consumer preferences for the range of clothing for older women. Chart of what clothes are most often worn by older women and how shoulder clothes shape the figure Distribution of women's clothes by age and range of clothes based on marketing analysis, types of fabrics and materials used in them Composition, decorations used in dresses were studied, and preliminary work was completed on the design of the new model.

Keywords: knitwear, respondent, model, analysis, knitting, combination, raw materials, model, strength, marketing, brand, accessories.