Abstract. In this article, the problem of understanding values is explored within the framework of scientific knowledge. A person cannot live in society without interacting with other people. In the course of life, social values acquire only certain meanings that make up its value sphere. We conducted our study based on the conclusions and recommendations made by foreign and domestic scientists based on various studies in the field of values and communication. Based on the results obtained with the help of our author's socio-psychological questionnaires, it became known that most of our subjects have personal values - one of the foundations of the system of interpersonal perception, values are of great importance in creating effective communications and relationships.