The global financial landscape has witnessed a remarkable increase in interest and uptake of Islamic banking products and services in recent years. Guided by principles rooted in Shariah law, Islamic banking offers an alternative financial model based on ethical and moral principles, particularly appealing to populations seeking financial services aligned with their religious beliefs. With its diverse and predominantly Muslim population, Sri Lanka presents fertile ground for the growth and expansion of Islamic banking. This research explores the marketing strategies employed by Islamic banks operating within the Sri Lankan financial sector. It delves into the unique challenges and opportunities faced by these banks in effectively reaching and engaging their target market. Operating within a distinct framework governed by Shariah principles, Islamic banks in Sri Lanka must navigate the prohibition of interest, the avoidance of uncertainty, and the promotion of risk-sharing and ethical investment practices while meeting the financial needs of customers. Despite the country's rich Islamic heritage and sizable Muslim population, Islamic banking remains relatively underdeveloped compared to conventional banking in Sri Lanka. This presents both challenges and opportunities for Islamic banks seeking to establish themselves as viable alternatives. Moreover, they must differentiate themselves in a competitive landscape characterized by intense rivalry among Islamic and conventional banks. The study analyzes factors such as product offerings, distribution channels, promotional activities, and customer relationship management to identify the key drivers of success for Islamic banks in Sri Lanka. It adapts the traditional marketing mix, incorporating Islamic principles into the Five Ps - Product (Halal and Ethical), Price (Fairness and Transparency), Place (Accessibility and Convenience), Promotion (Ethical Communication), and People (Ethical Conduct and Relationships) - to align with Shariah principles and ethical considerations. By examining the marketing strategies of Islamic banks in Sri Lanka, the dynamics of the Islamic banking sector and sheds light on potential avenues for further growth and development. It underscores the importance of ethical conduct, transparency, and social responsibility in fostering trust and building long-term relationships with customers and communities.
25.03.2024 Volume 3 Issue 3 View more Download
This article provides information about the life and activities of Yodgor Nasriddinova Sadiqovna, the first statesman to emerge in the 20th century, the only Uzbek woman who held one of the highest positions in a huge country like the USSR, and the first years of her political career.
25.03.2024 Volume 3 Issue 3 View more Download
This study undertakes an examination of the portrayal of female characters within contemporary Uzbek literature, with a particular emphasis on the representation and negotiation of gender dynamics within fictional narratives. Employing a comparative analytical approach across a curated selection of existing literary works, the research endeavors to elucidate the multifaceted depictions of female protagonists, scrutinizing their agency, interpersonal connections, and the broader socio-cultural environments in which they are situated. By delving into these portrayals, this investigation aims to enrich scholarly comprehension of gender dynamics within both Uzbek society and its literary expressions
25.03.2024 Volume 3 Issue 3 View more Download
In the given article the use of advanced pedagogical technologies and the use of modern interactive methods when conducting mathematics lessons in primary school, to increase the effectiveness of learning and increase students' interest in the lesson are discussed
24.03.2024 Volume 3 Issue 3 View more Download
The given article is devoted to determining the prospects for the development of the energy industry of Uzbekistan through increasing the efficiency of financial management of companies in this industry by improving the methodology of their management accounting. Using the method of regression analysis based on data for 1990-2022, the cause-and-effect relationships of the development of the energy industry of Uzbekistan are modeled while increasing the efficiency of financial management of companies in this industry by improving the methodology of their management accounting. As a result, it was concluded that the prospect for the development of the energy industry of Uzbekistan through increasing the efficiency of financial management of companies in this industry is associated with improving the methodology of their management accounting for companies in the energy industry. For this purpose, further automation of management accounting is recommended to speed up compliance with the requirements of government regulations
24.03.2024 Volume 3 Issue 3 View more Download
This article explores the critical aspects and strategies involved in the formation of a healthy lifestyle in teenagers. Adolescence is a pivotal stage for the development of lifelong habits, and fostering a healthy lifestyle during this period is crucial for overall well-being. The article examines the key factors that influence teenagers' lifestyle choices, including nutrition, physical activity, mental health, and social influences. It also discusses effective educational and intervention approaches that promote healthy behaviors in teenagers, aiming to empower them with the knowledge and skills necessary for a balanced and fulfilling life
22.03.2024 Volume 3 Issue 3 View more Download
The article provides legislative and regulatory acts of the Republic of Uzbekistan on medical and social protection of doctors and medical personnel. As well as the results of a survey to study medical and social problems among 1267 doctors and indications for identifying emotional burnout were studied among 329 medical workers
22.03.2024 Volume 3 Issue 3 View more Download
The article describes that female infertility is an urgent problem in all countries of the world. According to the world data the reproductive potential of female population is decreasing, increasing the number of infertile couples. Nowadays the state of reproductive health of the population is a subject of interest not only for medicine, but also for the public and stands out by its social and political significance
22.03.2024 Volume 3 Issue 3 View more Download
The study of Mukhimiy's life began even before his passing, as evidenced by various discussions about his poems. Nikolai Ostroumov published the first compilation of Mukimiy's works four years after the poet's death in 1907. [1] This collection, titled "Devoni Muqimiy" included not only Mukimi's poems but also a short biography and information about his creative process. In 1910, Portsev lithography published a second edition of the poet's works under the title "Devoni Muqimiy maa hajviyot." Articles about Mukimi's work continued to appear in newspapers and journals. The esteemed poet Gafur Gulam played a significant role in preserving Mukimi's legacy. Thanks to Gulam's initiative, the "Muqimiy bayozi" was compiled and published in 1938. This collection included 27 of Mukimi's poems, totaling 800 lines. The poems were organized by genre (satire-humor, lyrics) and accompanied by explanatory notes and dictionaries. In 1950, a selection of Mukimi's poems translated into Russian was published in Moscow under the title "Lirika i Satira". The year 1953 marked the 50th anniversary of Mukimi's death and saw a surge in scholarly interest. Several publications laid the groundwork for future studies of the poet's life and work. These included H. Yagubov's "O’zbek shoiri Muqimiy", A. Olimjonov's "Muhammad Amin Muqimiy," H. Zaripov's "Muhammad Amin Muqimiy," and H. Razzakov's book "Muqimiy va Zavqiy." Additionally, a collection of articles dedicated to Mukimi was published during this period. This article explores how Mukimi's life and contributions were presented in literature textbooks used in Uzbekistan before the country gained independence.
22.03.2024 Volume 3 Issue 3 View more Download
SCIENCE & INNOVATION