Abstract. The article discusses how to use the imagination of students for better assimilation of educational material. Many teachers consider this task to be secondary or too time consuming. In order to evoke an emotional reaction from the audience, the teacher must determine for himself what in his subject can cause an emotional rise. Vivid images promote memory, a sense of amazement fuels curiosity, and curiosity encourages exploration. Boredom is the worst enemy of learning, so you need to change the format of the classes, build the lesson as a fascinating story with vivid details.