THE MAIN FUNCTIONS USED IN THE ADVERTISING LANGUAGE OF ENGLISH LINGUISTICS

Khahhorova G.A.

doi:10.5281/zenodo.12533200

Khahhorova G.A.

Abstract. Today, we live in such a time that all opportunities and conditions have been created for humanity to live in happiness and good luck. It's human nature to want to get what they want, and to brag about it when you get it. Perhaps that's why this character was the reason for the creation of the ad. The article provides a broader definition of advertising and a brief history. Advertising slogans in English, the stylistics used in them, and the appellation are also explained.

Keywords: advertising, appeal, slogan, advertising language, advertising history

References:

1. https://lex.uz/docs/6052631. 2. Goddard, A. (1998): The Language of Advertising, London, Routledge. 3. Hughes, G. (1987), Words in time, London, Blackwell. 4. Leech, Geoffrey (1966), English in Advertising, London, Longman. 5. Shortis, T. (2001) The Language of ICT, London, Routledge. 6. Козина Т.А. Синтаксис рекламного объявления как средство реализации основных функций рекламы. Диссертация на соискание ученой степени кандидата филологических наук. Саратов-2008 7. Костина A.B. Эстетика рекламы. М.: ООО «Вершина», 2003. - 304 с. 8. Шуванов В.И. Психология рекламы. Серия «Высшее образование». Ростов-на-Дону: Феникс, 2003. - 320 с. 9. Медведева Е.В. Рекламная коммуникация. М.: Едиториал УРСС, 2003. - 280 с. 10. Полукаров В.Л. Реклама: общество и право / В.Л. Полукаров. М.: Знак, 1999.- 136 с.