FEATURES OF MARKETING ORGANIZATION IN THE MARKET OF CONSTRUCTION SERVICES

Musayeva Sh.A.

doi:10.5281/zenodo.12205778

Musayeva Sh.A.

Abstract. This article is aimed at highlighting the specifics of organizing marketing activities in the construction industry. The authors focused on two aspects of marketing activities, namely, marketing services among market participants and segmentation of the construction market.

Keywords: investment construction industry, construction market participants, marketing service, market segmentation.

References:

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