SOFT POWER OF DIPLOMACY: AS A PERSPECTIVE OF THE REPUBLIC OF UZBEKISTAN

Samiev I.K.; Sadullaeva M.Kh.

doi:10.5281/zenodo.12111062

Samiev I.K., Sadullaeva M.Kh.

Abstract. In the given article the importance of soft power in the foreign policy of countries is analyzed. The practice of such influential countries as the USA and Great Britain is discussed. A model for the development of soft power in the Republic of Uzbekistan is described. A number of proposals have been put forward to increase Uzbekistan’s “soft power” at the global level.

Keywords: soft power, Nobel index, potential, the role of the national language, civil power, digital diplomacy, values and norms, remote technologies.

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