FEATURES OF THE SOFT POWER BODIES OF UZBEKISTAN

Mukhlisa Sadullayeva; Bekhruz Khikmatov

doi:10.5281/zenodo.11093451

Mukhlisa Sadullayeva, Bekhruz Khikmatov

Abstract. The given article presents the development of the concept of “soft power” in Uzbekistan from its inception so far. The features of the potential of "soft power" in Uzbekistan are given. Recommendations based on foreign experience are given for the development of “soft power” in Uzbekistan.

Keywords: “soft power”, diplomacy, education, culture, sports, tourism.

References:

1. Ali Cicek: Soft Power, Public Diplomacy and Public Diplomacy Techniques: A Conceptual Evaluation (2022). December/Turkish Business Journal p-3 https://www.researchgate.net/publication/366714816 2. Jose Pastrana Huguet., Maria Francisca Casado Claro., Maria Concepcion Concepcion Saavedra-Serrano: Tourism as a Soft Power Tool. The Role of Public Diplomacy in Japan’s Country and Destination Branding (2023). Volume 11 N 2 (2023): Journal of Tourism, Sustainability and Well-being | Special Issue - Destination Branding: An Interdisciplinarity Overviewhttps://www.researchgate.net/publication/372133589 3. Mohammed Saaida: The Role of Soft Power in Contemporary Diplomacy (2023). https://www.researchgate.net/publication/370106169 4. Eriks Vaprahovsky: Massive open online courses (MOOCs) as tools of soft power and public diplomacy (2021). https://www.researchgate.net/publication/357303395 5. Timofey Kolgushkin: China's soft power - theoretical aspect (2018). https://www.researchgate.net/publication/339953087 6. Article. "Soft power" of Uzbekistan.Asadbek Bazarov. (2024) p-3. 7. D.Sayfullayeva. The role of monologue and dialogue in Khudoyberdi Tokhtabaev's novel" Mungli kozlar" //Science and Innovation. – 2023. – т. 2. – №. 10. –p. 154-158. 8. Khusenov, T. Khafizov, T.Mamatqabilov, D. Sayfullayeva Key trends in supply peace and restoration // 2023. №10. https://cyberleninka.ru/article/n/key-trends-in-supply-peace-and-restoration (date of the application: 15.04.2024).