THE ROLE OF ONLINE PLATFORMS IN THE DEVELOPMENT OF WOMEN'S ENTREPRENEURSHIP

28.04.2024 International Scientific Journal "Science and Innovation". Series A. Volume 3 Issue 4

Musayeva Shoira Azimovna, Rakhmonova Aziza Tolibovna

Abstract. Currently, the digitalization processes that are rapidly developing have an impact on all sectors of the economy. The purpose of this article is to study the factors affecting the growth of the number of female entrepreneurs in the conditions of the digital economy, to create a system of online education, to share experience and, as a result, to create favorable conditions for our women to grow their own business. The article analyzes the possibilities of the "Pomegranate" online platform, a product of the International Association of "Business Woman". The goals and objectives of the project, relevance, status and the essence of the achieved results are disclosed.

Keywords: female entrepreneurship, digital economy, digitization, business, online platform, gender difference, internet