Abstract. In this article based on the analysis of scientific research conducted in the world to prepare students of higher educational institutions for technologies and techniques of effective communication, the author determines the current issues of developing specific targeted modular technologies, determining the universal and national moral and aesthetic aspects of verbal and non-verbal means of communication, developing the culture of interpersonal, intercultural and public communication in future specialists, the ability to systematically analyze, think logically and skillfully discuss. In this context, the improvement of pedagogical mechanisms for preparing students of higher educational institutions for technologies and techniques of effective communication is of great scientific and practical importance. The article contains the results of a specific study.
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