USE OF MATRIX ANALYSIS METHODS IN THE MARKETING STRATEGY OF ENTERPRISES
16.12.2023
International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 12
Abstract. This article examines decision-making about the position in the market, the scope of application of the BKG matrix, the possibility of assuming instability, the difficulty of taking into account the life cycles of each product and technology, and the possibility of determining the position based on the market share in the competition
Keywords: enterprise, market, product, competition, environment, strategic analysis
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