DEVELOPMENT TRENDS IN MARKETING STRATEGY IN THE BANKING SECTOR

14.12.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 12

Musayeva Shoira Azimovna

Abstract. This article examines changing demographic dynamics, increasing profits from the consciousness of banks, deregulation of interest rates, entry of various private and foreign banks, growth of indigenous non-banking financial institutions and increasing coverage of innovative banking products

Keywords: banking sector, marketing, financial institutions, clients, innovation