WAYS TO IMPROVE MARKETING POLICY IN TRADE ENTERPRISES
12.12.2023
International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 12
Musayeva Shoira Azimovna, Eshonqulova Muborak Orifjon qizi
Abstract. This article deals with the effective organization of marketing services in the enterprise, the reflection of the priorities of the implementation of the marketing process, the determination of the main requirements for the formation of the marketing strategy of the enterprise, the conduct of marketing research, the presentation of the main methods of market segmentation, and the introduction of an effective marketing control system
Keywords: enterprise, service, marketing process, segment, competition, advertising
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