WAYS TO IMPROVE MARKETING RESEARCH METHODS IN A MANUFACTURING ENTERPRISE

Musayeva Shoira Azimovna

doi:10.5281/zenodo.10279707

WAYS TO IMPROVE MARKETING RESEARCH METHODS IN A MANUFACTURING ENTERPRISE

07.12.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 12

Musayeva Shoira Azimovna

Abstract. This article focuses on the use of marketing techniques in improving marketing research. First of all, the current market situation is assessed, ie the economic situation in the market over a period of time as a result of the interaction between the factors and conditions that determine the ratio of supply and demand for products, as well as the level and price of prices

Keywords: marketing research, conjuncture, market, Delphi method, Heuristic method, Mixed method.

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