ADVANTAGES OF CORPORATE IDENTITY IN A HOTEL

Fayzieva Sayyora Kudratovna; Ruziyev Sobirjon Samatovich

doi:10.5281/zenodo.10246310

ADVANTAGES OF CORPORATE IDENTITY IN A HOTEL

01.12.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 11

Fayzieva Sayyora Kudratovna, Ruziyev Sobirjon Samatovich

Abstract. An important stage in the development of the concept is the right choice of corporate identity of the hotel. In this article I would like to characterize the corporate identity of hotels, as corporate identity is the basis for the formation of the image of any organization. In this case we will consider the corporate style of hotels, which implies the use of uniform design principles for interiors, for all forms of advertising and all types of documentation.

Keywords: style, concept, classic, marketing, corporate, corporate, element, brand, decor, design.

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