COMPANYIN THE EFFECTIVE MANAGEMENT OF THE ROLE OF MARKETING AND PROSPECTS FOR APPLYING ITS PRINCIPLES
10.10.2023
International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 10
Musayeva Shaira Azimovna, Usmanova Dilfuza Ilhomovna
Abstract. This article discusses the use of a marketing approach in managing a company, justifying the feasibility and necessity of the production of a specific product based on the determination of existing or potential demand, operational management of all company activities, including various stages of the production process , after-sales service, expansion and promotion of product sales. is considered to ensure orientation
Keywords: company, production, activity, operational management, promotion, service
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