LEXICO-SEMANTIC AND THEMATIC CHARACTERISTICS OF ADVERTISING IN UZBEKISTAN

Botirova Makhliyo Bakhodir kizi

doi:10.5281/zenodo.8360009

Botirova Makhliyo Bakhodir kizi

Abstract. This article analyzes the research of advertising texts, their lexical-semantic and thematic features. As a result of the study of the language features of advertising texts, we found that advertising is a kind of complex and multifaceted phenomenon. In the process of development, he developed his own creative methods, which are individual and do not even obey certain patterns and stereotypes, but rely only on certain laws.

Keywords: advertising, speech units, stylistic figures and tropes, lexico-semantic and thematic classification.

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