USE OF MARKETING STRATEGY IN THE  DEVELOPMENT OF SMALL BUSINESS AND PRIVATE BUSINESS   ENTERPRISES OF THE REPUBLIC OF UZBEKISTAN

Musayeva Shoira Azimovna

doi:10.5281/zenodo.8305837

Musayeva Shoira Azimovna

Abstract. This article aims to increase the number of functions and characteristics of goods in business enterprises, develop new models and variants of quality goods, update the characteristics of goods, and increase profits

Keywords: enterprise, business, marketing strategy, product, market, profit

References:

1. Decree of the President of the Republic of Uzbekistan "On approval of the strategy for innovative development of the Republic of Uzbekistan for 2019 - 2021" dated September 21, 2018 No. UP-5544. T. 2018. 2. Musaeva Sh.A. Integrated marketing communication Study guide "Mahorat" publishing house, Samarkand - 2022 3. Kotler F. i dr. Basic marketing. - M.: LLC "ID Williams", 2013.