USING THE CONCEPT OF MARKETING IN MANAGEMENT

Musayeva Shoira Azimovna

doi:10.5281/zenodo.8290161

USING THE CONCEPT OF MARKETING IN MANAGEMENT

28.08.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 8

Musayeva Shoira Azimovna

Abstract. This article discusses integrated development of the concept of marketing at different levels of management in the field of tourism, analysis, planning, implementation and control over the implementation of measures to meet consumer demand and achieve certain goals in the field of tourism, the formation of an attractive image of the country and the region for tourists.

Keywords: tourism, concept of marketing, services, efficiency, market, region

References:

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