WAYS TO IMPROVE THE PROVISION OF INDIVIDUAL SERVICES IN MODERN CONDITIONS

24.08.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 8

Musayeva Shoira Azimovna

Abstract. This article discusses the principles and approaches to the provision of individual services in the context of overcoming the economic crisis associated with the coronavirus pandemic. The authors explored the possibilities of improving the processes of rendering services and developing the marketing policy of service enterprises.

Keywords: services, individual services, retail services, personal services, consumer requirements, service delivery standards