WAYS TO DEVELOP METHODS FOR RESEARCHING SPECIFIC CONSUMER BEHAVIOR
14.08.2023
International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 8
Abstract. The article examines the study of consumer behavior, the definition of the group of respondents, the development of effective survey methods, the development of focus group questions, and the analysis of results.
Keywords: enterprise, consumer, business, product, demand, action, effect, market, information
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