SCIENCE & INNOVATION

PSYCHOLOGY IN THE DIGITAL SPACE AS THE MOST IMPORTANT ELEMENT OF THE FUNCTION OF BUSINESS AND ENTREPRENEURSHIP

28.07.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 7

Kucharov Abror Sabirjanovich, Bobojonov Aziz Babakhanovich, Tyu Konstantin Gennadievich

Abstract. The article considers psychology in the digital space and innovative marketing in the context of the globalization of the economy, the impact of innovations on marketing research in entrepreneurial activity in new types of goods and services, and also considers the organization of innovative marketing, reveals the features of marketing and innovation as the main functions of business.

Keywords: psychology, digital space, marketing, innovative marketing, lateral marketing, digitalization, IT technologies, creativity, startup.