IMPROVEMENT OF STRATEGIC PLANNING OF MARKETING ACTIVITIES IN "RF BROTHER" LLC.
11.07.2023
International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 7
Abstract. In this article, the use of strategic planning and management methods in hotels, gaining knowledge and skills in the field of service and tourism, strengthening marketing research in the hotel, entering as much and more complete information as possible into the hotel website, its enrichment is considered.
Keywords: tourism, hotel, service, skills, management, strategy, competition
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