INTERNAL FACTORS AFFECTING THE MARKETING STRATEGY OF THE ENTERPRISE "STEKLOPLASTIK" LLC

09.06.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 6

Musayeva Shoira Azimovna, Ruzikhulova Nilufar Ulugbekovna

Abstract. This article describes the effective management and development of enterprise activities. Receiving individual orders and ordering production, the company's competitive capabilities, financial activity was considered.

Keywords: marketing strategy, factor, order, activity, competition, market, customer