DIRECTIONS FOR IMPROVING THE MARKETING STRATEGY IN THE FURNITURE INDUSTRY

09.06.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 6

Musayeva Shoira Azimovna

Abstract. This article analyzes the modern concept of strategic marketing and clarifies its content, determines the characteristics of the furniture market of the Republic of Uzbekistan, and analyzes the implementation of strategic marketing principles

Keywords: enterprise, market, furniture, strategy, analysis, principle, experienceю