21.05.2023 International Scientific Journal "Science and Innovation". Series C. Volume 2 Issue 5
Abstract. In the article, the modern newspaper evaluates not only the metaphor and its impact on the reader, but also journalistic texts in terms of their topic and semantic organization, as well as the associative-evaluative type of persuasion carried out in socio-political and economic texts. important tool in the reflection of reality in the texts related to culture and science was analyzed.
Keywords: modern newspaper, journalistic style, metaphor, metonymy, concept
SCIENCE & INNOVATION