PROBLEMS OF LOCAL BRAND FORMATION IN UZBEKISTAN

18.04.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 4

Musayeva Shoira Azimovna

Abstract. This article describes the process of developing marketing materials and brand management which develops identification and designation of responsible personnel, brand promotion, development of an integrated marketing communications plan, and determination and evaluation of its effectiveness

Keywords: marketing, enterprise, production, communication, brand, technology, market, sales.