THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE DEVELOPMENT OF MERCHANDISING ACTIVITIES IN RETAIL ENTERPRISES
05.03.2023
International Scientific Journal "Science and Innovation". Series D. Volume 2 Issue 3
Abstract. Today, increased competition in the "producer-consumer" network and
competition between retailers forces market participants to focus on ensuring a competitive
advantage for their stores. Merchandising (translated from English - the art of selling) is a
marketing direction that helps to promote retail sales, drawing the attention of potential buyers to
certain goods or groups of goods at the point of sale.
Keywords: merchandising, industrial diversification, marketing communications,
summarizing, brand, packaging.
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SCIENCE & INNOVATION