Abstract. In the process of spiritual and social development of the individual, the formation of his worldview and active social position, the role of social and humanitarian knowledge is great. The intellectual component in the structure of the professional consciousness of the personality of the information civilization must be mobile and dynamic. New style thinking in modern social sciences and humanities includes a change in the nature of cognitive activity: the unity of the processes and methods of scientific knowledge, the flexibility and versatility of thinking, the relationship of intuitive, emotional-sensory, visual-figurative and logical thinking.