WAYS TO DEVELOP "GOODS-MARKET" MARKETING STRATEGIES IN FREE ECONOMIC ZONES

11.01.2023 International Scientific Journal "Science and Innovation". Series A. Volume 2 Issue 1

Jiyamuratov Rustam Nuridinovich

Abstract. This article discusses the importance of developing marketing strategies in free economic zones, including the procedure for applying "good-market" strategies. Relevant proposals for the development of "goods-market" strategies in free economic zones have been developed.

Keywords: free economic zone, marketing strategies, "product-market" strategies, market penetration strategy, market development strategy, product development strategy, diversification strategy.