Abstract. In this article, the competitiveness of agricultural products will be sharply
increased, the economic efficiency of production will be increased to the optimal level, cluster
analysis will be conducted in marketing research, the group of countries with wide export
opportunities will be separated, and the countries that import fruits and vegetables will be
segmented based on clustering and on the basis of hypothesis. will be considered
Keywords: agricultural products, market, competition, marketing, hypothesis, export,
segment, analysis.
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