ADVERTISING SLOGAN AS A SPECIAL ISSUE OF ADVERTISING LANGUAGE

X.Yunusova; N.Odilbekova

doi:10.5281/zenodo.7443644

X.Yunusova , N.Odilbekova

Abstract. This article discusses problems of advertising slogan which gives general definitions of "advertising" by scholars. In addition, it provides information about linguistic and specific features of advertising language.

Keywords: advertising, slogan, speech, language, advertising language, theory, methods.

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