Abstract. Today, the study of the language and culture of different peoples, their comparative analysis, the study of the common language and culture is one of the urgent tasks. Linguoculturology assumes this task. Differences between languages are based on differences between cultures. In one nation, the units of expression that are considered symbols of culture are simply a means of communication for another. This article explains that lexical and phraseological units used for specific purposes are an important tool for expressing the image of a nation, and what to look for in the translation process.