CHARACTERISTICS OF SERVICE POSITIONING STRATEGIES IN TOURISM ENTERPRISES

SH. Musayeva

doi:10.5281/zenodo.7400783

CHARACTERISTICS OF SERVICE POSITIONING STRATEGIES IN TOURISM ENTERPRISES

05.12.2022 International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 8

SH. Musayeva

Abstract. In this article, for the development of a marketing strategy in a tourist enterprise, the selection of the target market and the positioning strategy, the establishment of relations with consumers, the development of new goods, and the promotion are considered.

Keywords: Tourism enterprise, service, strategy, position, target market, consumer, product.

References:

1. On measures related to the rapid development of the tourism network" Resolution of the President of the Republic of Uzbekistan dated January 5, 2019 No. PQ-4095. 2. Decision of the President of the Republic of Uzbekistan No. PQ-4755 dated June 19, 2020 "On additional measures to develop the tourism sector in strict compliance with the requirements of the enhanced sanitary and epidemiological safety regime". 3. Abdurahmanov K.Kh. Management tourism: uchebnoe posobie. - T.: Branch FGBOU VPO "REU im. G.V. Plekhanova" v g. Tashkent, 2013. – 248 p. SCIENCE AND INNOVATION INTERNATIONAL SCIENTIFIC JOURNAL VOLUME 1 ISSUE 7 UIF-2022: 8.2 | ISSN: 2181-3337 243 4. Azar V.I., Tumanov S.Yu. Ekonomika turistskogo rinka. - M.: IPKT, 1998. - 239 p. 5. Aleksandrova A.Yu. International tourism. - M.: Aspekt press, 2016. - 470 p. 6. Alimov R., Kamilova M., Kurbanova D. Cluster concept of economic development: theory and practice. - T.: Institut ekonomiki AN Ruz., 2005. - S. 36. 7. Alieva M.T., Umurjanov A. Economy of tourist countries. - T.: Economy - Finance, 2005. - 339 p. 8. Babkin A.V. Special tourism. - Rostov-on-Don: Phoenix, 2008. - 252 p. 9. MS Azimovna Stages of the Econometric Research and Modeling Process 10. Central Asian Journal of Innovations on Tourism Management and Finance 3 11. MS Azimovna Scientific-Methodical Issues of Evaluation of Marketing Service in Hotels Central Asian Journal of Innovations on Tourism Management and Finance 3 12. MS Azimovna Efficiency of advertising activities of trading organizations and ways to increase IT Asian Journal of Research in Social Sciences and Humanities 12 (3), 93-97 13. Azimovna MS, Ilkhomovna UD Problems of Marketing in the System of Higher Education //Academic Journal of Digital Economics and Stability. - 2022. - T. 13. – S. 71-75. 14. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF INNOVATIVE STRATEGIES OF TOURISM DEVELOPMENT IN UZBEKISTAN //EUROPEAN JOURNAL OF INNOVATION IN NONFORMAL EDUCATION. - 2022. - T. 2. – no. 1. – S. 1-4. 15. Musayeva SA, Usmonova DI, Usmanov FS Problems with Marketing Research in the Furniture Market //Eurasian Journal of Academic Research. - 2021. 16. Azimovna MS, Shokhrukhovich UF Development Prospects of Business Subjects in the Republic of Uzbekistan //Web of Scholars: Multidimensional Research Journal. - 2022. - T. 1. – no. 4. – S. 13-19. 17. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF The Concept of Marketing Policy in Trade and Service Enterprises //CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE. - 2022. - T. 3. – no. 8. - S. 1-5. 18. SCIENCE AND INNOVATION INTERNATIONAL SCIENTIFIC JOURNAL VOLUME 1 ISSUE 5 UIF-2022: 8.2 | ISSN: 2181-3337105 19. Azimovna MS, Shokhrukhovich UF Ways to expand network marketing and e-commerce in the wholesale of medicines //INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT, ENGINEERING AND SOCIAL SCIENCES ISSN: 2349-7793 Impact Factor: 6.876. - 2022. - T. 16. – no. 06. – S. 113-116. 20. Azimovna MS, Shohrukhovich US THE ROLE OF AGRICULTURAL PRODUCTS IN THE FOREIGN TRADE TURNOVER OF THE REPUBLIC OF UZBEKISTAN // SCIENCE AND INNOVATION INTERNATIONAL SCIENTIFIC JOURNAL VOLUME 1 ISSUE 7 UIF-2022: 8.2 | ISSN: 2181-3337 244 21. Azimovna MS et al. Analysis of the main economic and marketing indicators of FE" DAKA-TEX" LLC // ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603. - 2022. - T. 11. – no. 06. – S. 4-7. 22. Azimovna MS, Ilkhomovna UD Optimal principles of assessing the quality of graduates in higher education //Eurasian Scientific Herald. - 2022. - T. 8. - S. 233-238. 23. Azimovna MS THE MAIN DIRECTIONS OF THE MARKETING COMPLEX TO INCREASE THE EXPORT POTENTIAL OF PRODUCTS //FORMATION OF PSYCHOLOGY AND PEDAGOGY AS INTERDISCIPLINARY SCIENCES. - 2022. - T. 1. – no. 9. - S. 20-23. 24. Musayeva Shoira Azimovna, CREATION AND IMPROVEMENT OF BRANDING ACTIVITY OF JV LLC "SIYOB SAKHOVATI"International Scientific Journal SCIENCE AND INNOVATION. Series A volume 1 issue 5 – 276p. 25. Musayeva Shoira Azimovna, RESEARCH OF MARKETING ACTIVITIES IN THE PRODUCTION ENTERPRISE "OR GOLDEN OIL" LLC"International Scientific Journal SCIENCE AND INNOVATION. Series A volume 1 issue 5 –245р 26. Musayeva Shoira Azimovna, WAYS TO ORGANIZE AND DEVELOP MARKETING RESEARCH IN THE LABOR MARKET"International Scientific Journal SCIENCE AND INNOVATION. Series A volume 1 issue 5 –84 27. ENTERPRISES OF THE REPUBLIC OF UZBEKISTAN"International Scientific Journal SCIENCE AND INNOVATION. Series A volume 1 issue 5 –89р 28. Musayeva Shoira Azimovna, DESCRIPTION OF MODERN MARKETING RESEARCH METHODS IN THE MARKET ECONOMY"International Scientific Journal SCIENCE AND INNOVATION. Series A volume 1 issue 5 –99р