IMPROVING THE PROCESSES OF STRATEGIC ANALYSIS OF THE MARKET OF TOURIST AND RECREATIONAL PRODUCTS

05.12.2022 International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 8

D. Usmonova

Abstract. In the implementation of marketing analysis in tourist enterprises, it is considered to study the market, to have high-quality and accurate information about competitors in the market, to use marketing information in the tourist-hotel business, to process them and bring them into the necessary form.

Keywords: Tourist enterprise, market, competition, business, information.