PLANNING THE ASSORTMENT OF TEXTILE PRODUCTS IN THE OPERATIONAL MARKETING SYSTEM

02.12.2022 International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 8

CH. Nosirova

Abstract. This scientific article examines the current state of textile production in our country. In the implementation of the analysis, the scientific-theoretical basis of the application of operational marketing in the planning of the range of textile products was used as a source.

Keywords: textiles, product assortment, customer, operational marketing, advertising, planning.