Abstract. Any social system, like a school of general secondary education, does not exist on its own, does not work in isolation, but in interaction with other systems of social and natural order. The development of a management culture based on a creative approach requires emotional and social maturity, high flexibility, balance, optimism, one's own view of the world, non-standard thinking and behavior. Creativity used to be considered a mysterious thing that a person may or may not have, but now the awareness of the possibilities of creativity has become a set of skills.