THE ROLE OF MARKETING IN THE MANAGEMENT OF SERVICES IN TOURISM
07.11.2022
International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 7
Abstract. In this article, the methods and methods of organizing the promotion of tourist services, tourist marketing, establishing contact with existing and prospective customers, developing the tourism industry, and monitoring the satisfaction of tourist demand are considered.
Keywords: Tourism marketing, potential, customer, tourism product, demand, service, offer, customer.
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