THE ROLE OF MARKETING IN THE MANAGEMENT OF SERVICES IN TOURISM

24.10.2022 International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 7

D. Usmonova

Abstract. Communication with customers is considered with the aim of convincing the consumer that the desired resort and service, attractions and expected interests are fully compatible with the satisfaction of the customer's desire.

Keywords: Marketing, service, consumer, tourism, service, product, activity. Demand