IMPROVING THE ASSORTMENT STRATEGIES OF LOCAL RETAILERS

F. Ro’ziyeva

doi:10.5281/zenodo.7088991

F. Ro’ziyeva

Abstract. The article highlights the importance of an enterprise distribution and assortment strategy in local trading enterprises, ways to identify low-margin products in the assortment and optimize their product depth and product breadth by improving product policy. Discussions were held on the strategic directions of the assortment policy in the local distribution company.

Keywords: distribution, product or product range, distribution channels, marketing strategies, assortment width, assortment depth, assortment strategy optimization, market share, competition.

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