METHODOLOGICAL POSSIBILITIES OF MARKETING

12.09.2022 International Scientific Journal "Science and Innovation". Series A. Volume 1 Issue 5

SH. Musayeva

Abstract. In this article, the organization and implementation of the economic activity of the enterprise based on a logical approach, all the work is reversed to the direction of the movement of goods and the historical sequence, starting from the consumer, who is the lower link, studying his demands, moving towards the higher link - production, and "formation of demand" ” was considered.

Keywords: enterprise, market, activity, commodity movement, logical approach, consumer, demand, offer.