THE IMPORTANCE OF SOCIAL COMMUNICATION IN THE DEVELOPMENT OF SOCIETY

27.08.2022 International Scientific Journal "Science and Innovation". Series B. Volume 1 Issue 5

Makhmudov Bekzod Khodjikhonovich

Abstract. The phenomenon of social communication occurs, first of all, with direct communication of people in small groups. Specific phenomena of this type of communication include: a set of positions of group members on obtaining and storing important information for the group (the structure of communication flows); group influence and the degree of identification of the individual with the group; group decision-making; formation of consent, the formation of a special culture of the group. In the development of society, opinions and reflections on the importance of social communication are kept.

Keywords: society, social, communication, progress, norm, communication, speech, communication, audience.